Privacy Policy

Scope of This Online Privacy Policy
Thank you for visiting www.gunlockeadvantage.com (this “Site”). This Online Privacy Policy describes how Gunlocke protects your privacy when you use this Site and other related web sites that display this Online Privacy Policy. This Online Privacy Policy and is incorporated by reference and is part of our Terms of Use. If you have not already reviewed the Terms of Use, please take a few minutes to do so.

Your Consent to This Online Privacy Policy
By using the Site, you are agreeing to the collection, use, and disclosure of your personal information as described in this Online Privacy Policy. If you do not consent to the collection, use, and disclosure of your personal information as described in this Online Privacy Policy, you may not use our Site.

Privacy Notices
This Online Privacy Policy may be supplemented or amended from time to time by “Privacy Notices” posted on specific areas of our Site. For example, certain pages of our Site contain Privacy Notices providing details about the personal information we collect on those pages, why we need that information, and choices you may have about the ways we use that information.

Personal Information We Collect
“Personal information” means information that identifies you personally, either alone or in combination with other information available to us. 

Information You Provide to Us. We collect the personal information you knowingly and voluntarily provide when you use our Site, for example, the information you provide when you:

     • Register as a User or Administrator of our Site

     • Request literature

     • Place an e-order of our product

     • E-mail us with questions or comments

     • Respond to an e-mail from us

Personal information collected on our Site in this way includes, but is not limited to, your name, address, telephone number, e-mail address, and order. The information submitted to Gunlocke shall become the sole property of Gunlocke.

Information Sent to Us by Your Web Browser. We collect information that is sent to us automatically by your web browser (i.e. cookies). Please check your browser if you want to learn what information your browser sends or how to change your settings. The information provided by your browser does not identify you personally. If, however, you have registered as a User of our Site (as described below), or if you access our Site by clicking on a link in an e-mail we have sent you, we may link the information provided by your browser to information that identifies you personally.

We use this information primarily to create statistics that help us improve our Site and make them more compatible with the technology used by our visitors. We use these cookies to collect statistical information about the ways visitors use our site – which pages they visit, which links they use, and how long they stay on each page. We analyze this information in statistical form to better understand our visitors’ interests and needs and to improve the content and functionality of our Site.

Information We Collect Using Web Beacons. In addition to cookies, we may also use “web beacons” and other web technologies to manage our Site and email. A web beacon is a small bit of computer code. Web beacons may be used to count how many people visit a web page or tell us whether an email has been opened. We may link the information we collect using web beacons and other web technologies to information that identifies you personally.

How We Use Your Personal Information
We may use the personal information you provide to us:

     • To provide you with the information, materials, and products you request or order

     • To provide you with a personalized experience on our Site

     • To invite you to participate in surveys or provide feedback to us

     • To improve the content, functionality and usability of this Site

     • To better understand your needs and interests

     • For security, credit, or fraud prevention purposes

     • For any other purpose we identify in a specific Privacy Notice.

Please read further to learn more about the ways we use personal information we collect from you in specific situations:

Information provided to us when you register as a User or Administrator. When you register as a User or Administrator of the Site, you submit certain personal information so that we can provide you a personalized experience on our Site. We collect and store this personal and transactional information in our database. This information is used to fill your orders, respond to your requests, and track and inform Gunlocke sales tactics and trends. We may also use your personal information to send you promotional e-mails, direct mail, news-letters, and other information we think may be of interest to you. We may also use this information to contact you in the future regarding your satisfaction our products and services. If you wish to discontinue receiving such items from Gunlocke, please let us know by following the instructions on future e-mails you receive from us, or by writing us at the above postal address and telling us that you do not want to receive such mailings from our company.

Information provided to us by your Administrator. As noted above, the Administrator of your account is a person at each dealer who will be able to provide Gunlocke information about you and update information about you. We will use the information provided to us by your Administrator to update your account and registration information. For example, if your Administrator informs us that you are no longer an employee of or associated with a Gunlocke dealer, we may inactivate your account with this Site.

Email Comments and Inquiries. We welcome your comments regarding this Site. Please note, however, any comments, feedback, suggestions, product reviews or other communications (collectively, “Comments”) sent to us shall be and remain the exclusive property of Gunlocke. Your submission of Comments will constitute an assignment to Gunlocke of all worldwide rights, title and interests in all copyrights and other intellectual property rights in the Comments.

Gunlocke will be entitled to copy, disclose, display or perform publicly, improve and modify any Comments you submit for any purpose whatsoever, without restriction and without compensating you in any way. Gunlocke will also be entitled to reduce to practice, use, and improve upon any ideas or inventions that you submit to us in any Comments for any purpose whatsoever, without restriction and without compensating you in any way. For this reason, we ask that you not send us any Comments that you do not wish to assign to us, including any confidential information, product ideas, inventions, or original artwork.

We reserve the right to edit reviews and other materials presented by users, but we do not take responsibility for the truth or accuracy of the Comments, nor do we take responsibility if the Comments we publish are deemed objectionable or offensive by certain individuals or entities. With Whom We Share the Personal Information We Collect Through This Site

We may share the personal information we collect through this Site as described below and in any applicable Privacy Notices.

Our Service Providers. We may share personal information collected through our Site with companies and organizations that perform services on our behalf, for example, companies that provide support services to us (such as data storage and web hosting services) or that help us market our products and administer our services to dealers. When we share personal information with our third-party service providers, these service providers are required to use the personal information we share with them only to perform services on our behalf and to protect the confidentiality of your personal information.

Our Affililates. We may share personal information collected through our Site with our parent company, HNI Corporation, as well as other companies owned by HNI Corporation. A list of these affiliated companies can be found at www.hnicorp.com.

Other Select Third Parties. We may from time to time share your personal information with carefully selected organization so that they may contact you with information and offers that we believe will be of interest to you.

Business Transfers. Information submitted to our Site is an asset of Gunlocke and/or its affiliates and will become part of our normal business records. Your personal information may be transferred to another company (either an affiliate or an unrelated third party) that has acquired the stock or assets of Gunlocke, one of our affiliates, or one of our operating divisions, for example, as the result of a sale, merger, reorganization, dissolution or liquidation. If such a transfer occurs, the acquiring company’s use of your personal information will still be subject to this Online Privacy Policy and any applicable Privacy Notices.

Government and Legal Disclosures. We may disclose the personal information we collect through our Site when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce the Terms of Use or other agreements that govern your use of our Site; to protect the rights, property or safety, Gunlocke, our users or others; or to protect your vital interests.

Secure Ordering and Registering
When you submit an order for you, information goes directly from your computer to a server operated by our service provider. Our service provider uses your information only to process your transaction and is bound by contract to treat all of your personal information as confidential.

If you register with the Site, you will create a password and log in using that password each time you return. You are responsible for maintaining the confidentiality of your password. We have the right to assume that anyone accessing our Site using a password assigned to you has the right to do so. You will be solely responsible for the activities of anyone accessing our Site using a password assigned to you, even if the individual is not, in fact authorized by you. If you have reason to believe that your password may have been compromised or used without authorization, you agree to notify us promptly by sending us an e-mail at Support@gunlockeadvantage.com, calling us at 800-828-6300, or writing us at:

The Gunlocke Company
One Gunlocke Drive
Wayland NY 14572
800-828-6300 (toll free)
585-728-8350 (Fax)
585-728-8351 (Alternative Fax)

We take reasonable precautions to provide a level of security appropriate to the sensitivity of the personal information we collect. For example, our Site uses Secure Sockets Layering (SSL) to encrypt your personal information before it travels over the Internet. SSL technology is the industry standard for secure online transactions.

Privacy Policy Changes
We reserve the right to change this Online Privacy Policy and any Privacy Notice, by posting the revised version of this Online Privacy Policy on our Site. These changes will only apply to personal information we collect after we have posted the revised Online Privacy Policy on our Site. Your use of our Site following any such change constitutes your agreement that all personal information collected from or about you through this Site after the revised Online Privacy Policy is posted will be subject to the terms of the revised Online Privacy Policy.

Unless the change is a minor change (such as a change in our contact information) or a non-substantive change (such as the reformatting of our Online Privacy Policy), to alert you to these changes, we will provide a notice at the top of this Online Privacy Policy for at least 30 days after the new effective date and highlight the changes so that you can locate them easily.

From time to time, for example, because of changes in the law or technology or the way we operate our business, we may ask your permission to use the personal information we have collected from you in new or different ways. We will do this by sending you a notice by e-mail or postal mail at the last e-mail or postal address you provided us, asking you to agree to the change. If you do not expressly agree to the change, we may, at our discretion, delete all or some of your personal information from our databases to avoid using your information in ways to which you have not consented.

You may access the current version of this Online Privacy Policy at any time by clicking on the link marked "Privacy Policy" at the bottom of each page of our Site.

This Online Privacy Policy was last modified on 10/4/2010 and is effective as of that date.

Links to Third Party Web sites
Our Site may contain links to web sites that are not operated by Gunlocke. These links are provided for your reference and convenience only and do not imply any endorsement of the activities of these third party web sites. Gunlocke does not control these web sites and is not responsible for their data practices. We urge you to review the privacy policy posted on any web site you visit before using the web site or providing any personal information about yourself.

Children’s Privacy
Gunlocke’s Site is not directed at nor targeted to children under the age of 13. We do not use our Site to knowingly solicit personal information from or market to children under the age of 13. If you are under the age of 13, do not provide us with any personal information. If we learn that someone under 13 has provided personal information to our Site, we will use reasonable efforts to remove such information from our databases.

Governing Law
This Privacy Policy is part of our Terms and Conditions and, as such, shall be governed under the laws of the State of Iowa, United States of America without regard to its conflicts of law provisions.

Questions & Comments
We welcome your questions and comments regarding this Online Privacy Policy. Please contact us at 800-828-6300 if you would like to speak with us concerning this Online Privacy Policy or any of our other privacy policies or practices.